Our work
CELL advances research and development into how creative experiences are conceived, produced and valued across cultural, technological and commercial contexts within the experience economy.
Building on an initial pilot phase, the lab has supported prototype collaborations combining creative practice, research insight and emerging technologies. Projects have included AI-enabled heritage tools, hybrid performances connecting multiple sites, and interactive virtual environments. Together, these initiatives demonstrate collaborative R&D’s potential in expanding creative practice, deepening audience engagement, and generating evidence that informs future research, innovation, and the development of new products and services.
CELL is based on the Queen Elizabeth Olympic Park in East London, within a growing ecosystem of technology, culture and enterprise.
Our work
CELL advances research and development into how creative experiences are conceived, produced and valued across cultural, technological and commercial contexts within the experience economy.
Building on an initial pilot phase, the lab has supported prototype collaborations combining creative practice, research insight and emerging technologies. Projects have included AI-enabled heritage tools, hybrid performances connecting multiple sites, and interactive virtual environments. Together, these initiatives demonstrate collaborative R&D’s potential in expanding creative practice, deepening audience engagement, and generating evidence that informs future research, innovation, and the development of new products and services.
CELL is based on the Queen Elizabeth Olympic Park in East London, within a growing ecosystem of technology, culture and enterprise.
Our work
CELL advances research and development into how creative experiences are conceived, produced and valued across cultural, technological and commercial contexts within the experience economy.
Building on an initial pilot phase, the lab has supported prototype collaborations combining creative practice, research insight and emerging technologies. Projects have included AI-enabled heritage tools, hybrid performances connecting multiple sites, and interactive virtual environments. Together, these initiatives demonstrate collaborative R&D’s potential in expanding creative practice, deepening audience engagement, and generating evidence that informs future research, innovation, and the development of new products and services.
CELL is based on the Queen Elizabeth Olympic Park in East London, within a growing ecosystem of technology, culture and enterprise.
Updates, opportunities and news from across CELL’s programme.
Latest
Latest
Latest
Updates, opportunities and news from across CELL’s programme.
Updates, opportunities and news from across CELL’s programme.
Labs
Labs
Labs
The 'Futures Labs' are CELL's challenge-led methodology for developing new ideas, partnerships and early-stage prototypes in the experience economy. They bring together universities, creative businesses, cultural organisations, public bodies, technologists and communities to respond to real-world opportunities and problems outlined by Queen Elizabeth Olympic Park-based institutions through structured collaboration. Previous 'challenge setters' at these Lab have included Here East, London Legacy Development Corporation and V&A East.
Most of the projects featured below were developed through CELL's 'Futures Lab' programme and selected for support as part of our pilot activity.
The 'Futures Labs' are CELL's challenge-led methodology for developing new ideas, partnerships and early-stage prototypes in the experience economy. They bring together universities, creative businesses, cultural organisations, public bodies, technologists and communities to respond to real-world opportunities and problems outlined by Queen Elizabeth Olympic Park-based institutions through structured collaboration. Previous 'challenge setters' at these Lab have included Here East, London Legacy Development Corporation and V&A East.
Most of the projects featured below were developed through CELL's 'Futures Lab' programme and selected for support as part of our pilot activity.
The 'Futures Labs' are CELL's challenge-led methodology for developing new ideas, partnerships and early-stage prototypes in the experience economy. They bring together universities, creative businesses, cultural organisations, public bodies, technologists and communities to respond to real-world opportunities and problems outlined by Queen Elizabeth Olympic Park-based institutions through structured collaboration. Previous 'challenge setters' at these Lab have included Here East, London Legacy Development Corporation and V&A East.
Most of the projects featured below were developed through CELL's 'Futures Lab' programme and selected for support as part of our pilot activity.
Image credit © Kathy Hart, Peichen Li, Nathan Lau, Tariq Westcarr
Supported projects
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Supported projects
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Supported projects
Supported projects
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