This project addresses the challenge of engaging ‘uninitiated’ audiences at the V&A East Storehouse through a personalised digital experience. The solution uses AI to create user-centred interactions with the collection, moving away from traditional interpretation methods. Users answer three randomised questions, generating a character summary that matches them with relevant V&A collection categories. The system then selects five objects from the V&A Storehouse collection, creating personalised connections between the objects and the user's character. This approach makes the collection feel personally meaningful and accessible, particularly targeting young people who enjoy digital experiences that revolve around them and their individual interests.

Try the prototype here.