Exploring innovation in performance at SXSW London 2026
CELL explores immersive futures, AI and creative R&D at SXSW London
CELL colleagues took part in the SXSW London festival 2026 by leading a session as part of the It all starts Here event at Here East on 3 June.
The CELL team were represented by Dr Lora Markova, Chief Programme Director for the Creative Industries, Digital Media and Communication at Loughborough University London and Alexander Whitley, Founder and Artistic Director of Alexander Whitley Dance Company.
In their session Performance Innovation: Collaborative Research in Immersive Futures, Lora and Alex discussed how applied research, cross-sector collaboration and deep community involvement drive the innovation ecosystem on Queen Elizabeth Olympic Park.
They also explored creative R&D as an ongoing practice, critical and meaningful applications of AI in real-time performance and MoCap as a creative and social tool.
Read more about three of Alex's CELL projects exemplifying these themes here: Interactions with AI, Embodied AI and Roll Deep.
Image credit: Here East