Creative Experience Futures Lab projects take centre stage

A packed showcase event celebrated the first cohort of Futures Lab projects and set out a vision for a collaborative innovation programme at Queen Elizabeth Olympic Park.

We were delighted to host a packed house at UCL East Marshgate building this month for a showcase of our first Creative Experience Futures Lab projects.

Co-convened by UCL and Loughborough University London, the Futures Lab programme brought together an exciting collaborative community over the past year, with 100 participants and 15 project partners. The first 6 Futures Lab projects brought together innovators, academic researchers and cultural, creative and community organisations based in East London to explore the future of live experience using cutting edge technologies and novel formats. They responded to challenges set by V&A East’s Storehouse and Here East, transforming and disruption traditional notions of live performance, gallery engagement and built environments.

At this event, each of the project teams demonstrated their innovative findings and we also discussed our future vision for a leading innovation programme in Creative Experience at Queen Elizabeth Olympic Park – one that is truly collaborative, multi-sector, interdisciplinary, co-created with local communities, and unlocks economic growth opportunities.