CELL as engine for cross-UK collaboration explored at Beyond 2025
The CELL team asks "What could London do for you?" at this major conference for the UK creative industries
London is well known as a global hub for the creative industries, attracting international investment in the creative economy and launching some of the UK's most diverse talent. However, the debate in the creative industries seems to set London and the great creative cities of the rest of the UK in opposition, in some kind of zero-sum game.
In this session at the Beyond 2025 conference, CELL colleagues came together to show it doesn't have to be this way.
Representing CELL were: Co-Directors Andrew Chitty (Loughborough University London) and Kristina Glushkova (UCL); Alexander Whitley, Artistic Director (Alexander Whitley Dance Company); Bhavini Ghedia, Elevate Board Member (London Legacy Development Corporation's Elevate Board) and Francesca Colloca, Head of Innovation (London Legacy Development Corporation).
Together they spoke about how the ambitions of the universities, creative businesses and economic development agencies on the Queen Elizabeth Olympic Park in East London is to create a new innovation district that not only focuses on inclusive growth for London boroughs around the Park, but also acts as an engine for cross-UK collaboration.