Call for Projects

AI and the Creative Experience Economy

CELL is launching a new initiative to support the development of innovative, AI-driven solutions within the Creative Experience Economy.

This Call for Projects invites small businesses to collaborate with researchers from Loughborough University, alongside researchers from other universities, to explore, prototype, and test new creative technologies, products, or services that enhance how audiences experience and engage with creativity – whether through immersive media, performance, digital storytelling, design, or data-driven interactivity.

Further information and the application form can be found here.